![]() ![]() The fact that hardwood flooring was not only able to keep pace but also incrementally improve its share of total flooring sales is a testament to the fact it remains arguably the most aspirational flooring product, observers say. ![]() However, with respect to hard surface revenues, hardwood grew its share to nearly 17%-up slightly from 15% in 2020. Hardwood’s performance in 2021 helped the category increase its share of total floor covering sales, albeit slightly, to 10%. That’s great news for the hardwood category.” “With home values increasing to record levels, homeowners are willing to invest more dollars and upgrading their preferences when completing home remodeling projects. “We firmly believe the hardwood category grew in the range of 20% in 2021,” said Pat Oakley, vice president, Mullican Flooring. Industry executives cite the impact of the robust demand for flooring-and hardwood in particular-on remodeling spending in the U.S. The gains that the hardwood flooring market made in 2021 were legitimate nonetheless. ![]() Both are going up, but they’re going up for different reasons.” “American-made products were significantly impacted by lumber inflation, and then you have overseas products getting significantly hit by freight inflation. “We estimate that probably 10% of the 21% growth in sales that hardwood achieved last year was probably due to price hikes and inflation,” said Brian Carson, president and CEO of AHF Products. More importantly, the discrepancy in the rate of dollar growth to unit increases reflects higher prices incurred on the supply side-not simply pure organic growth. The higher sales-growth-to-volume-ratio shows suppliers were still able to generate healthy increases in an era when so many materials and imported alternatives are in short supply. More impressive numbers: Since beginning its climb out of the Great Recession in 2011, the hardwood category is up 70% in dollars and 58% in volume. Square footage climbed 16% to 1.03 billion square feet-that’s the first time the category surpassed the billion-square-foot mark in 15 years. The volume growth of the hardwood flooring market in 2021 was equally impressive. FCNews research shows wood flooring sales at the first point of sale in 2021 totaled a record $2.67 billion, a head-turning increase of 21% over 2020. hardwood flooring market orchestrated a dramatic turnaround in 2021. After experiencing declines in both sales and square footage in 20, the U.S. ![]()
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